Strategies for both Messeturm and Pollux

Messeturm & Pollux Frankfurt
One building is an architectural classic with a global reputation, the other a modern high-rise in the immediate vicinity. As different as both buildings are, the challenges were comparable: vacancies and outdated attractiveness put the properties in the highly competitive Frankfurt market under pressure.

The property

The Messeturm and Pollux buildings are located in the immediate vicinity of the Messe Frankfurt exhibition and convention centre. While Messeturm is the landmark of the banking metropolis and at the same time one of Europe's best-known skyscrapers, the Pollux skyscraper, the counterpart of the smaller Kastor Tower opposite, can be described as a modern skyscraper classic. Both office towers were designed by prominent international architects. Helmut Jahn, the well-known German-born Chicago-based architect, was responsible for the Art Deco-style of Messeturm; and Kohn Pederson Fox’s New York office designed the timeless Pollux building, with its cool-glass façade.

Facts & figures

Property name Messeturm | Pollux
Address Messeturm Friedrich-Ebert-Anlage 49 in 60308 Frankfurt/Main
Address Pollux Platz d. Einheit in 60327 Frankfurt/Main
Submarket CBD
Asset class Office
Year of construction 1990 | 1997
Lettable area Messeturm: 61,700 sqm | Pollux: 31,500 sqm
Landlord Blackstone
Activities Repositioning, Consulting, Landlord Representation
Mandate period 2016-2017
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The challenge

Both properties had already experienced little letting success for several years when we were awarded the mandate. The very different buildings also required a differently weighted tool set. In the case of Pollux, which was still very attractive and technically modern internally, the focus was more about increasing its attractiveness through marketing measures and sensitive design architecture such as an upgrade of the lobby. In the case of Messeturm, the interior of which was becoming rather dated, questions had to be asked about features such as the reflected ceiling plan, both in technical and visual terms, in order to reposition the iconic building in the market. The presentation of service areas such as the underground access, canteen and conference centre also had to be reconsidered and complemented with new features to realise the potential of this first-class building.

Asset management for real estate is never an exact science, and it is never an approach that revolves only around the building in question. Rather, it is about strategically positioning a property to perform in the market conditions and identifying the exact tools required to achieve this reorientation. So, with Messeturm and Pollux we adopted very different approaches.

The method

Active asset management with effective measures and tools

  • Development of a TI & CapEx plan
  • Development of a letting and pricing strategy
  • Development of a property-specific marketing suite
  • Marketing of vacant space
  • Location-specific marketing of the property
  • Definition of the upgrades to the service areas
  • Definition of new service areas
  • Definition of architectural measures in the lobbies and common areas

New Marketing Suite

New TI concept

Property particulars

Reception concept

Amenities concept

New reception area

New entrance

New marketing concept

The result

Building Value: The positive results from Asset Management for Pollux and Messeturm

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    • Pollux - Almost 100% letting within eight months
    • Pollux - Reduction of long-standing vacancy and stabilisation within the mandate
    • Pollux - Creation of a product with higher market appreciation at a rental price that exceeded expectations
    • Messeturm - Development of a TI & CapEx concept with the technical advisors
    • Messeturm - Implementation of the new concept in a new marketing suite
    • Messeturm - Development of a lobby and amenities concept
Our perspectives and services make markets. As in the example of Messeturm and Pollux, they reshape perceptions and the attractiveness of properties in the regional tenant market, as well as those of international investors.